Google experiments with surfacing TikTok and Instagram videos in search

The internet giant has been indexing videos for years, but it has typically focused on dedicate (and often desktop-oriented) video sites like YouTube. This test caters expressly to the social media crowd.

It’s not a surprising strategy. If you have a quick way to play a social video in your browser or search app, you’re more likely to stay on Google’s pages (and thus generate ad money) than leave for the Instagram or TikTok apps. Still, you might not complain if it saves time and surfaces videos you’d otherwise miss.

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