Not surprisingly, Cline and Roblox are touting this as likely the “biggest book tour in history” given the platform’s 150 million users. There’s some merit to that when over 13 million people participated in a Ready Player One movie event in 2018, although it has yet to be seen how many people will show up for the book. If even a fraction of those 13 million show up, though, it’s safe to say the Q&A will be a success.
This also follows a string of events in the Roblox world. It comes just weeks after a Lil Nas X concert, and moths after collaborations for Doctor Who, Star Wars and Dr. Seuss. The developers are clearly banking on themed events as a way to keep people coming back, and it’s attracting the attention of big names — at least those who can reach out to younger audiences.